Main Article Content
Integrity of halal supply chains is becoming an increasing concern for government and industry. There are a number of reasons for this. First, halal integrity issues are more likely to occur than before due to the increasing complexity of supply chains. Second, the complexity of today’s supply chain, with a high percentage of imported ingredients, is making integrity issues harder to detect. Third, halal integrity issues once detected go viral on the internet, exposing the integrity of a country’s halal system and the brand owner concerned. The neglect of halal requirements throughout the entire supply chain is gradually weakening consumer confidence in halal certified products.