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Halal supply chains are vulnerable to contamination, risk of contamination and perception issues, providing reputational risks for brand owners operating supply chains in and for Muslim markets. At the same time, new halal standards are being developed by Muslim countries beyond slaughtering and food production, covering areas such as animal welfare, cosmetics, pharmaceuticals, medical equipment, logistics, food services, retail, Islamic banking and finance, etc. Indeed, halal requires a supply chain approach in order to ensure the integrity of a halal product, similar to food safety. Therefore, the halal assurance system of a company should go beyond ingredients and production process. But, is the certification of an end-to-end halal supply chain feasible?